Look Book
Circulation: 2,000 (specialty toy stores, toy manufacturers, sales reps, etc.)
​Frequency: Annual
This annual "catalog" for owners of independent toy stores helps them gain a competitive edge during the holidays. Its presentation of a curated mix of unique playthings – carefully selected by the American Specialty Toy Retailing Association -- gives them the product and contact information they need to get “the best” playful products on their shelves by Christmas.